In 2014 we designed a new approach to Customer Value Propositions which we call VA£U€ DIFF€R€NTIATOR$; in 2016 & 2017 we are further evolving the approach to embed the following key elements:
1. Strategic Account Management 2. Creative Branding 3. B2B2C Innovation Processes 4. High Performance Collaboration 5. UN Sustainable Development Goals - mapping achievement against the 17 SDGs
The programme is custom designed for clients, ensuring a unique fit to the company's values, its culture and the personality it projects towards its customers.
Progress is facilitated via…
- Interactive workshops…
- Strategic analysis of public domain information on customers, competitors and co-suppliers…
- Integration with CRM processes and KAM strategies…
The outcomes are co-owned by the teams responsible for their creation, guided by the 30 years of international strategic marketing skills that Shinergise has to offer.
We leverage the insights and intellects of multi-cultural, cross-functional teams embodying technical, sales and supply chain insights. We integrate senior leadership's vision to create strong Customer Value Propositions that differentiate products and services in today's crowded markets.
The Shinergise Strategic Account Management programme is a custom-designed suite of sales development tools focused primarily on the arena of B2B2C (Business-to-Business-to-Consumer) complex global accounts.
For more information and a personalised proposal, please contact hamish@shinergise.com
Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Hamish Taylor Consultants offering excellence and value for money Coaches who deliver Consultants who care We deliver Creating New Energy Christine and Hamish, Hannah and Andrew, The Taylors from Middleton Farm Dollar
Shinergise Partners Ltd. is incorporated in Scotland, registered number SC324605.
Our Registered Office address to which all written correspondence should be addressed is: MIDDLETON FARM, DOLLAR, CLACKMANNANSHIRE, Scotland, United Kingdom, FK14 7PQ
